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James B. Denney Author · Expert Sales Training  · Professional Development

Helping Salespeople Grow, Perform & Feel Confident

40+ years of frontline automotive experience turned into books, coaching, and practical training for dealerships and sales teams across Australia.

Professional expert in sales training and development.
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40 + Years Experience | Find us on Amazon | Hundreds of Salespeople Coached | Multi Award Winner

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(INSTANT PDF DOWNLOAD)

Top eBook Picks

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Road to the Sale

Australia’s most practical guide to mastering the car sales process.A clear, step-by-step system for every stage of the sale so you can sell with confidence and consistency.

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The Sales Managers Playbook

A proven, step-by-step guide to becoming a high-performing sales leader.A practical manual for sales managers who want to hire better, coach smarter, and lead a team that wins.

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Keys to a New Career

The beginner’s guide to succeeding in high-stakes sales.A friendly roadmap to starting strong in car sales, standing out fast, and avoiding early mistakes.

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One-on-One Coaching

Personalised Sales Training

Transform your confidence, communication, and closing skills with tailored coaching designed for today’s competitive automotive market. 

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Price starting from $330

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  • Meet & Greet Mastery - first impressions and confidence

  • Discovery & Communication Skills

  • Objection Handling & Negotiation

  • Closing Techniques & F&I transition

  • Follow-Up, Retention & Long-Term Relationships  

  • Workplace Culture, staff retention 

  • Mindset, Confidence & Professionalism

Ready to elevate your sales performance?

Click below to start your personalised coaching journey

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Initial Assessment

Identify strengths, challenges and current performance.

Personalised Training Plan

A tailored roadmap based on goals and expectations.

Live Coaching Sessions

Hands-on using real scenarios and guided role-plays.

Performance Tracking

Clear metrics, accountability and ongoing improvement.

Continued Support

Follow-up sessions to reinforce skills and momentum.

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Read Full Bio

About the Author

Meet James B. Denney

With over four decades of experience, James B. Denney has dedicated his career to helping sales professionals grow, perform, and lead with confidence. His background spans the automotive and financial sectors, bringing together frontline expertise, leadership insight, and strategic coaching excellence.

  • Justice of the Peace

  • Qualified Financial Adviser

  • 40+ Years in Automotive Sales & Leadership

  • Diploma in Financial Services PS-146

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Disclaimer: All books and materials by this author are provided for educational and informational purposes only. They are not financial, legal, business, or professional advice. Readers should always consult a qualified professional before making decisions based on any content. The author is not responsible for actions taken or outcomes resulting from the use of this information.

Testimonials

What Our Clients Say

★★★★★

"James transformed our entire sales floor. The structured coaching process made an immediate difference in confidence and results."

Flavio L.

Dealership Principal

★★★★★

"His ebook, particularly Road to the Sale, is packed with genuine insights from someone who has actually lived the automotive sales journey. Highly recommended."

Nick M.

Sales Manager, Melbourne

★★★★★

"I read James’s book to improve my leadership, then did a session with him — the clarity and insight were on another level."

Sarah T.

Sales Manager, QLD

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