40 + Years Experience | Hundreds of Salespeople Coached | Multi Award Winner
Featured Books (from only $11.95)
Practical, proven steps built from four decades of real-world automotive and finance experience
One-on-One Coaching
Personalised Sales Training
Transform your confidence, communication, and closing skills with tailored coaching designed for today’s competitive automotive market.
Price starting from $330
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Initial Assessment
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Identify strengths, challenges and current performance.
Personalised Training Plan
A tailored roadmap based on goals and expectations.
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Meet & Greet Mastery - first impressions and confidence
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Discovery & Communication Skills
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Objection Handling & Negotiation
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Closing Techniques & F&I transition
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Follow-Up, Retention & Long-Term Relationships
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Mindset, Confidence & Professionalism
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Live Coaching Sessions
4
Hands-on using real scenarios and guided role-plays.
Performance Tracking
5
Clear metrics, accountability and ongoing improvement.
Continued Support
Follow-up sessions to reinforce skills and momentum.
Ready to elevate your sales performance?
Click below to start your personalised coaching journey
About the Author
Meet James B. Denney
With over four decades of experience, James B. Denney has dedicated his career to helping sales professionals grow, perform, and lead with confidence. His background spans the automotive and financial sectors, bringing together frontline expertise, leadership insight, and strategic coaching excellence.
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Justice of the Peace
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Qualified Financial Adviser
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40+ Years in Automotive Sales & Leadership
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Diploma in Financial Services PS-146
Disclaimer: All books and materials by this author are provided for educational and informational purposes only. They are not financial, legal, business, or professional advice. Readers should always consult a qualified professional before making decisions based on any content. The author is not responsible for actions taken or outcomes resulting from the use of this information.
Testimonials
What Our Clients Say
★★★★★
"James transformed our entire sales floor. The structured coaching process made an immediate difference in confidence and results."
Flavio L.
Dealership Principal
★★★★★
"His ebook, particularly Road to the Sale, is packed with genuine insights from someone who has actually lived the automotive sales journey. Highly recommended."
Nick M.
Sales Manager, Melbourne
★★★★★
"I read James’s book to improve my leadership, then did a session with him — the clarity and insight were on another level."
Sarah T.
Sales Manager, QLD